|Another 500 words on the Albion's transfer targets no problem|
Football is England's number one sport by a country mile and it is therefore the staple for the nation's sports writers particularly the tabloid press and the absolute lifeblood for the countless new media outlets that focus solely on football. In a summer with no major international tournament and the acres of space that need to be filled must weigh heavily with writers trying to drive clicks to websites which have not much news on them.
The last two weeks of June must be the absolute nadir nothing much is happening in football there is the odd transfer but most of the action happens post July and really doesn't hot up to August and at that point the season has started and there is actual football to report on. However right now all we have is speculation,from a media point of view speculation about transfers is better than actual transfers.
Consider the mileage that can be dragged from a completed transfer. Firstly the audience is parred down to fans of the two clubs involved. Secondly the player will have an interview where he says he is very happy to be at the club and is looking forward to a long and happy association with them, the new player's manager will say some nice things about the player and that is about it.
However speculation is better because a player might go to 3 or 4 clubs which gives the story a wider audience the process is shrouded in mystery and the key participants are generally tight lipped so fans are seeking any nugget of information and are constantly drawn to various media outlets in the hope (mostly ill founded) that there is an update rather than a rehash of the few hard facts that are available, which are generally little more than a club wants to sign players in certain positions and low and behold the player linked plays in one of those positions.
Yet fans lap it up and social media is alive with the latest rumour and comment about the players to be linked with moves to or from their clubs. It is funny that fans are either buzzing or underwhelmed with those that are linked particularly when you consider that given the sheer volume of speculation there is no more than a 10% chance that a player that is linked with a club will actually turn up. Hence fans are getting worked up over an event that in all probability will not happen.
Ultimately at the end of August all will be revealed the whole circus will move on and football will fill the 3 seasons that is meant to fill. That is not to say that I am not curious as to the comings and goings at the Hawthorns but I am not going to work myself into a lather over them either. I cannot second guess the quality of signings. Often much heralded signings have flopped and low key ones have succeeded beyond anyone's wildest dreams. It is a case of wait and see what emerges and critically how the assembled parts gel as a team which is far more important than the signing of any given player.